Agents, Buyers, Sellers….
are reading their emails from their mobile phone.
Google looked at 1 billion users and found that 75% checked their google accounts from a mobile device.
Therefore, your marketing emails should be formatted for reading on a mobile device. Make sure you are doing the following:
Subject Line Length
Keep subject lines Short and Simple. Subject lines for mobile users display about 25 – 30 characters, before getting cut off. On the desktop, subject lines allow for about 60 character before getting cut off. This is important because if your subject line is too wordy, it is likely that your audience isn’t getting the entire subject; and thus not understanding your message.
Another key part of getting your email opened is the preheader text. If your email marketing builder allows for it, you should always include preheader text. No ifs, ands or buts about it.
Use it as a way to say what your subject line doesn’t.
For example, an email about an upcoming Open House could have:
Subject: Open House This Saturday | 1-4 PM
Preheader: Beautiful Smith Home 3 bed/2 bath
The good news is, you don’t need to spend hours putting together essays worth of copy. Just like subjects, you should keep your email copy short. That way, your email’s recipients can get to the point a lot faster.
As a real estate professional, images are one of the more important parts of your email marketing. You should definitely not be shy in showing off a new listing but keep size and shape in mind. A vertical photo, for instance, will overpower when viewing on mobile device.
Single Column Formatting
Just like copy, the less complicated the better. There’s no need to get fancy! Sticking with a single column format will help make an email mobile and desktop friendly.
Clear Calls to Action
If your email is trying to drive your recipient to take action, don’t bury it below photos and copy. Make sure your audience does not have to scroll too far before they get to know what to do.