How you dress can influence decision
People have innate personal biases. In fact, research reveals that a majority of people agree with the statement that better-looking salespeople have an advantage.
Research reveals 65% of people say, when making an important decision, they feel most comfortable with a salesperson in Business Casual.
The way a salesperson dresses, presents themselves, and represents their services, provides important symbolism.
The same as other professions, real estate agents have standards and certain expectations about the way real estate brokers, real estate companies and company representatives act, look, and speak.
Agents want to work and associate with a real estate company that presents a professional image.
Make sure you are looking the part at your next real estate agent recruiting event.