Don’t always feel compelled to jump in
Lots of postings and conversations happens online. People poke fun at brands, commercials, companies, and sometimes at company employees.
You may have people posting things about you or your real estate business on social media. The key is that not everything requires a response. Sometimes it’s better to let individual employees, influencers, or other members of the community interject before — or instead of — you.
If you jump in at the wrong time, you might send the wrong message. So pick your conversations wisely.