If you want your emails read, you’ve got to get the subject right.
Sending to Agents – for Recruiting,……
Sending to Buyers and Sellers – for New Clients,…….
Your Recruiting and Lead Generating Emails must have a subject line that stands out to your intended target. The amount of time you spend perfecting the body of your message will be pointless if you can’t get someone to open the email.
– Learn from top listing agents
– don’t use exclamation points
Have a Brief Subject Line
Did you know that only a preview of your subject line is shown? That’s because lots of people are now reading their emails on their mobile phone or tablet; and on these platforms, on the first six to seven words are shown.
Even on your computer, the subject line is shorten; so other things like “from”, “date”, etc. can be displayed.
Focus the Subject Line on Your Target (not yourself)
The subject line should be about the recipient’s problems and needs. Provide them with a great value proposition.
Don’t Say: We can help you with your business
Instead, Say: Tips on how to get more listings appointments
Emails land in our inbox everyday. Everyone gets them. Sometimes you click to read the email. You likely clicked today to read an email — now, that email that you clicked today to read, how was the subject line written?