Make your content irresistible
DO keep it easy to read by using large fonts and well-edited text.
DO write a compelling title that focus on your readers.
DO keep it vendor-neutral. Be the trusted resource on the topic rather than just another product pitch.
DO also create content around timely or trending topics.
DON’T assume your audience has zero knowledge about your topic, but keep in mind they do want to learn.
DON’T use a lot of jargon, keep it conversational.