Recruiting Wrong Agents

The Cost of Marketing to the Wrong Agents, and How to Get It Right

Marketing to the wrong real estate agents can cost you lots of money and time.  After all, there are agents who have no interest in joining your real estate brokerage.

Yes, marketing has the power to connect real estate agents to your brokerage.  But what happens when it does not make that connection?  Bad campaigns are detrimental on your marketing budget – – from lost sales, lost loyalty, and even confusion to your target market.

Here are some suggestions to make sure you are targeting the right agents.