TESTED: How to Improve Email Response for Your Events
Inviting Sellers, Buyers, and other potential real estate clients to your events.
So, you’re sending lots of emails; inviting potential real estate clients to check out your webinar on (fill in the blank) __________________________. If only you could get more people to check it out.
Or, perhaps you’re having an open house, or a workshop shop on buying a home. It could also be a seminar to attract new agents; or any other live event.
How do you get a better email response?
For Your Webinar Email Invite
An A/B test was done with:
(A) Plain-text webinar invite email
(B) Same Plain-text webinar invite email WITH a time ticker counting down to the time of the webinar. The clock also had an “add to calendar button”.
RESULT: Version B saw a 75% lift in click thru rate (CTR)
For Your Live Events Email Invite
Adding these three personalized elements in your live event emails
(1) Live weather forecasts for event location city
(2) Live traffic updates to help plan travel to the event
(3) Live polling pertaining to sessions and activities at the event
RESULT: 75% lift in CTR, 245% lift in engagement, and 136% lift in re-engagement
Call to Action Buttons in Webinars & Events Emails
We have all used:
“Join Us”
“Register Now”
“Sign Me Up”
“Save My Seat”
RESULT: “Register Now” had the highest response, with 46% increase in CTR
Key Takeaway
People will engage with your emails, when you give them choices and convenient tools that pertain specifically to them; saves them time; as well as saves them frustration.
