In a number of cities, real estate sales are strong and prices are rising. This may be a good time to evaluate a Merger. Why Merge? Increase Revenue A merger… Continue reading "Would a Merger Benefit Your Brokerage?"
While preparing for year end, you can also do some recruiting. Real Estate Brokerages are starting to wrap things up for the year. Since a number of buyers and sellers… Continue reading "Recruit Agents Now for January"
Customers want You to Fix the Problem Customers behavior have changed. They are empowered, knowledgeable and share their opinions on social media. More customers are expressing their discontent, as well… Continue reading "3 Things Customers Really Want"
Marketing to the wrong real estate agents can cost you lots of money and time. After all, there are agents who have no interest in joining your real estate brokerage.… Continue reading "The Cost of Marketing to the Wrong Agents, and How to Get It Right"
When you check your email, you delete the noise — stuff of no interest or value. So agents, buyers, and sellers do the same thing. However, just like you, they… Continue reading "Never Persuade or Posture in Cold Email"
