From Top to Bottom, Stay Persistent
Everyone has been effected by the coronavirus pandemic (covid-19). Today, each person is trying to decide, what’s next?
Particular in regards to real estate: home selling, home buying, investing, … there are lots of questions. For example:
- should I buy a house today, while interest rates are low?
- Should I buy a larger house in an anticipation of renting out rooms after the pandemic is declared over?
- Should I sell my 4-unit apartment building?
- Should I sell my house now or wait?
Your real estate brokerage should set itself to be the place of accurate and up-to-date information for real estate agents. Why? So that agents see you as a reliable source of information; as well as a viable real estate company.
When you announce that your real estate company is hiring, agents will already be familiar with your brokerage in a positive manner.
Define Your Recruiting Process & Do It
1… Identify three sources that can generate real estate agent leads for your brokerage
Example: run an ad on craigslist, facebook; and post on instagram
Do It: run your ad; post your notices; post valuable real estate information
2… Track and Prioritize all of your leads, inquiries, and interested agents
Example: enter all leads in a CRM; lead tracking system
Do It: enter all leads daily; include info on lead source, identify hot vs warm leads
3… Always Respond to each lead
Example: you can call, email, reply online, inbox
Do It: each day and as soon as possible, reply to each agent that reaches out to you
4… Invite Agents for an interview to discuss their goals and your company
Example: you can use video chat, conference call, face time
Do It: always schedule the interview
5… Conduct on-boarding and training with all new agents
Example: have a specific program that mentors new agents about your company, including leads, clients, transactions and documents.
Do It: record videos, tape training sessions, create a youtube channel that keeps agents up-to-date about running and growing a real estate business.