Podcasting

Real Estate Advertising on Podcasts

Sales Opportunities Exist on Podcasts

Did you know:

—  144 million people in the U.S. listens to podcasts

—  61% of listeners who heard a podcast ad were likely to purchase the featured product.

—  Podcasts earned 4.4 times better recall than display ads.

Things to consider when sponsoring a podcast

DO your research to determine what podcasts your audience listens to.

DO create ad spots that seem natural and flow organically. Avoid making your ad sound forced or stopping the content they tuned in to hear.

DON’T give up. Podcasts and audio content are here to stay. Figure out which ones work for your audience and your brand.