Get more Responses & Leads by asking the right questions at the planning stage of your email campaign.
Real estate brokers and agents want to fill their pipe line with leads. The right questions can improve your response rate. However, asking the wrong questions can depress your responses. The goal is to ask questions that lead to you getting more clients.
Questions to Ask When Planning an Email Campaign
1 – What is our client’s greatest pain? In order to solve problems for real estate buyers and sellers; as well as for agent recruiting, you need to know what they are. List them in order of biggest to smallest.
2 – How can our services fix that pain? Use the list you just created to solve the problem for each one.
3 – What are the most powerful benefits our service creates for clients? List all your benefits in order of most significance.
4 – How certain are we about whom our clients are? Are you just making assumptions? Find out how you know information about your customers and make sure that it is true.
5 – What do customers expect from us? Make a list of your customer’s expectations of you and your product/service. If you don’t know, you need to ask them.
6 – What are we missing? There is always something lurking that we forgot. Make sure to take the time to try and find out what that is.
7 – What are our competitors doing? It is a good idea to sign up for the mailing and email lists of your competitors. You can do that under a different family name if you wish, but keeping tabs on what they are doing can help you shape your mail strategy. You can exploit their weaknesses.
Once you have answered these questions, develop your email message and marketing campaign based on your answers; so that your email speaks directly to the persons you want to contact you.