When you check your email,
you delete the noise — stuff of no interest or value.
So agents, buyers, and sellers do the same thing.
However, just like you, they also make quick replies to something that captures their attention.
For businesses, ….. email is here to serve as a means to get into a discussion about a sale. Particularly, for real estate brokers looking to recruit agents, you want agents to discuss the benefits or joining your real estate company.
Therefore, your cold email should not try to persuade or posture your position. In fact, the moment you begin an attempt to persuade STOP. Do not walk your clients down a road that leads to your sales pitch. They will cut you off.
Instead, have a conversation that leads agents to you and your brokerage.
Example Cold Email,
Hi xxxxxx
When speaking with our top-producing agents, we are hearing that hitting sales and commission targets are dependent on having the right message in the community about real estate. One of our top producers says once she understood what to say and how to spread her message, her leads and closings increased.
If you are looking for leads that convert to more closings, we will be happy to share our insight with you. You can also drop in on one of our marketing prep meetings, to find out how our agents are getting more closings. Just call or email [sales manager name] to say you will be stopping by.
Let […] know that you will be dropping in for info on getting more closings
Call 866-459-4598
Email sales@RealtyBrokerOffice
When sending cold emails, you want to give the recipient a BIG reason to stop and contact you.
