Billions of users per month (more than 40% of all online users worldwide), rely on Google Maps to deliver basic information, including directions and the best route to travel with traffic. Even Lyft drivers rely on Google to take ride-sharers from point A to point B.
Plus, fifty percent (50%) of local searches result in a visit within 24 hours; and of the persons visiting theses locations, eighteen percent (18%) result in a purchase.
How you can take advantage of the power of Google Maps for your real estate business.
You can put your business information, front and center, in the Google Maps local search. When a Google Maps user inputs a query, such as “best real estate brokers” of “homes for sale in my area” your business will appear.
When someone clicks on your business, they will be taken to your website. Your site should be updated with offers and other vital information designed to get agents to contact your real estate business. Plus, make sure that your website is optimized for mobile users. A large number of Google Maps searches are done from mobile devices.
So, to take advantage / leverage Google Maps
1 – List Your Business on Google Maps
You can list your business through Google My Business, a free tool offered by Google to enhance your local visibility. After entering your business name and address into the search field, you will either find your company in the results or will need to manually add it. If your business is already listed, make sure the information is correct – verify, confirm and, you’re live.
2 – Optimize Your Website for Mobile
Eighty percent (80%) of local searches are executed on mobile devices. When a consumer sees your description and clicks on your company website, you want the website to give them further valuable information to contact you. Attractive pictures, clear and easy to read (on mobile devices) contact and special offers are a few ways to improve your conversion ratio.
3 – Keep Your Google Business Listing Updated
You should frequently update your Google My Business listing to include local promotions and inventory. Google continuously presents increasing sophistication and opportunities for businesses to bolster local search. Recently, for example, Google enhanced its search sidebar, which lists your business name with a direct link to your website, directions, hours, contact info and calls to action. Now business owners can write and edit a brief description about their business for easy display to people following a search.
With the summer real estate and travel season on the horizon, it’s time to drive new agents, buyers, and sellers to your business. Leveraging Google Maps is a powerful tool to help grow your real estate business.