Real Estate Training

How to Use Training to Recruit Agents

All agents want to keep up to date on things happening in the real estate industry.

Real estate agents want to know what is going on in their industry.  For example: new laws, new practices for communicating with clients, and effective marketing techniques.

By inviting agents to sit-in on a training session,  you can give potential agent recruits a chance to check out your brokerage, as well as meet and talk with other agents that have already joined your brokerage.

I.  Real Estate Training Program
Conduct training sessions at least once per month.  Doing two or more training sessions per month, will increase your number of new recruits.

II.  What to cover during your training sessions?
Provide information on things that will help agents make money.  Therefore, this can include topics like how to get clients; different marketing techniques; to what type of business focus to implement.

Your training sessions should be from one to two hours and should focus on a specific topic.  Since you will be holding regular training sessions, there is no need to cram everything into one session. By focusing on a specific topic, you give the agents a chance to really digest the information.  Plus, when an agent sees the value and wants to attend another session, this is your time to talk about the agent joining your brokerage.

III.  Some topics to consider are:
This is to give you an idea of the types of topics that you can use

– What Works to Get Buyer Leads vs. Seller Leads
– Best Ways to Follow-up on Leads
– What Gets a Buyer to Sign a Representation Agreement
– Listing Presentation that Gets Sellers to Sign Listing Agreement
– How to Still Win when the listing is Over Priced

To boost attendees, you may consider giving away a prize, at the end of the training session, to one of the attendees.  It can be a $25 gift card, $25 cash, or some other prize.  The prize will get more agents to stay until the end of the training; at which time you can talk with the agents about how your brokerage can help them.