How to Recruit Top Producing Agents

Common characteristics among top agents are salesmanship, clear communication, and drive.

Top real estate agents look for real estate companies that will help them grow their business.

The key to recruiting top producing real estate agents is to make sure you are talking about what is important to the agents.

1. Show Your Involvement with Online Prospecting
Show each potential agent your online marketing components; i.e., what you are doing on social media.

2. Demonstrate How Technology Makes Your Brokerage Better
Give each potential agent a demo of your real estate software system and show them how it will help them in their business.

3. Describe Your Training on Lead Conversion
Talk about your experience with converting leads to clients. Share lessons learned about what you found that really works.

4. Invite Them to Sit-in on Personal Development Coaching
Ask potential agents to come by to sit in on a training / coaching session. Let them know that they could learn some valuable information that could help their business.

5. Show Pride in Your Office Support
Talk about what your office support include and how the staff is available to help with all types of tasks.

6. Discuss How Problems are Resolved
Let each agent know that you run your business in a professional manner, and that you look to resolving problems immediately.

Agents understand that you have a business to run. However, they also understand that a part of what contributes to their personal success is having a brokerages that does their part very well.