Email Newsletter is still a great and reliable way to market your real estate business. Unlike social media platforms and search engine algorithms, email addresses change much less frequently and are also a direct line of communication to your most engaged prospects and clients.
Yet, most real estate agents and brokers still do not realize the value that a successful email newsletter can have on their lead generating efforts.
If you are looking to spice up your email marketing and make sure your prospects and clients keep opening up and taking action in your emails, then begin by applying these six tips.
(1) Have Consistent and Captivating Design
Having stellar design for an email newsletter is absolutely crucial. Not only will it help make your emails easier on the eyes and more engaging, but it will also act to subconsciously brand your newsletter in the mind of buyers, seller, and agents.
To start, decide on the font, color palette and format your emails will implement; then create a template for your newsletter.
(2) Have a Consistent Theme
By having a consistent theme in your email newsletter, you will be letting potential subscribers know exactly what they will be getting from you, and your real estate business.
Therefore, your email newsletter should provide value and build trust for your brokerage. Take the time to think about what your goals are for your brokerage; then see how you can creatively apply these goals into an original, entertaining and informative newsletter.
(3) Promote It via Social Media Marketing & Advertising
Showcase your email newsletter through both organic posts, as well as through paid advertising. This could result in a big bump for your list.
(4) Publish Articles on Industry Publications
Guest post on publications and blogs that are popular in your industry.
By establishing yourself as a thought leader in your niche and giving away valuable information to your readers, you will be able to gain subscribers faster – just be sure to include a link to your newsletter as the call-to-action in all your guest posts.
(5) Give Folks an Incentive to Sign-up
One of the simplest ways to get people to sign up for your newsletter is to give them a reason to (yes, lots of people forget to do this). By providing email subscribers with an incentive, such as a free ebook on generating leads; or entry into a giveaway or something similar, your list will rapidly grow. Think of a creative incentive that’s relevant to your brand and brokerage and do that.
(6) Provide Proof that Your Newsletter Doesn’t Suck
Peopleare skeptical when it comes to subscribing to yet another email list. In their eyes, your emails will be yet another one they want to send straight to their trash folder.
The way to combat this: PROVIDE TESTIMONIALS
Ask your current subscribers for the reason they enjoy your email newsletters, then use this as leverage and validation to prove to others your emails aren’t terrible.