People want to know stuff before they make a purchase. So, by sharing your knowledge and helpful information, you will become the person they turn to when they need help.
You have accumulated a ton of knowledge about your real estate industry; including buying a home, selling your house, red flag to check for, what questions to ask, etc.
By sharing what you have learned with your clients and community, you can help them to become better home purchasers and sellers. And in return, you become the person to call when they want someone to help them to buy or sell their home.
Here are a few approaches to providing valuable information:
(a) Pay attention to the questions your clients ask most and put them on the FAQ section of your website. A robust FAQ section is a great way to show customers that you know their biggest concerns.
(b) Answer every question and provide resources for further reading.
(c) Do your research and post case studies
(d) Share your learning moments