Marketing

Does Your Content has One of the Four E’s?

You’ve heard the phrase “content is king”, but only good content can truly reign.

So, what is “good content”?  It is content that gets downloaded, shared, and used in purchase decisions.

Good content fits the “E” criteria

1 – Enlightens the audience, or gives them information or details they need in order to understand your services better.

2 – Entertains by giving readers or viewers something they enjoy or that captivates their attention for a while.

3 – Educates or teaches people something they didn’t know before.  it doesn’t have to be specifically about your services, but maybe a topic related to what you offer, like how to make rooms look bigger and spacious.

4 – Evokes an emotion, and helps the community see themselves in the story you’re telling, and the problem you are trying to solve.

Remember to always seek to provide value to the communities that you want to be a part of.