Nobody likes working for free If you want to make sure that your customers pass your name on to their network, offer them something valuable for their referral. You can… Continue reading "Offer Incentives to Get More Referrals"
Do an exceptional job, so that people will brag to others about how well they were treated. Most people like talking about the deal they got; the special discount they… Continue reading "Want Referrals – Make the Experience Shareable"
In the 1990s, Porsche was on the verge of bankruptcy. Executives hoping to save the storied car brand set their sites on the burgeoning SUV market and set out on… Continue reading "A Tale of Two Car Manufacturers – Real Estate Effect"