Check Beyond the Basics
It feels good to see that you are getting more likes, followers, fans and subscribers. This shows that your audience appreciates you.
However, are those views, likes, shares and tweets converting into increase business for your real estate office?
… Are Facebook likes translating into web form completes?
… Are Twitter campaigns reducing acquisition costs of search-engine marketing?
… Are YouTube subscribers contacting you to discuss viewing a property?
You should monitor your content performance and engagements, to see what is really working and where / what platform it is working on. This will allow you to target your most responsive audiences.