Storytelling is about capturing your audience’s attention and not letting go until the story ends.
You can use effective storytelling to capture the attention and interest of more real estate agents; as well as to generate more buyer and seller leads. Your storytelling must be clear, persuasive and contain the appropriate visuals.
The 7 Storytelling Secrets
-1- Create the Story BEFORE You Create the Graphics
Do not make a chart or graph and then try to figure out a story that goes with it. Take time to understand the data and what it is saying about your real estate marketing; the agents working in that market; and the people who are buying and selling their homes. Once you have a clear picture, then find the best way to visually bring it to life.
-2- Know Who Your Story is Focusing On
Who are you trying to talk to? Is it real estate agents, home buyers, home sellers? And, what do you want them to do with your information? After you answer those questions, you can begin to create your story.
-3- Don’t Use Food Charts
When using charts like pie, donuts, and spaghetti diagrams, your data ends up less accessible, and it tends to make it harder to quickly grasp the message that the data is trying to tell your audience.
-4- A Complex Story Should be Broken Into Multiple Parts
Don’t overwhelm people with multiple ideas on one slide. Instead, reveal your story gradually so that the story is clear and powerful. You can use animation to help tell the story.
-5- Use Strong Headings with Powerful Verbs
Use strong verbs like: Expand, Grow, Lead, Move, Reduce, etc. Use the verbs that makes the most sense with your visual storytelling.
-6- Simplify Your Graphics for Greater Impact
Remove background colors. Remove clashing colors. Eliminate the legend. Strip your information down to the bare essentials you need to make your point. Be careful to not dumb down your information — just simplify your visual.
-7- Practice with Real Data
The best way to get good at visual storytelling is the same as everything else, practice. Just make sure you practice with real data; so that you are comfortable with the information when it comes time for the actual production.