Email is still used – on a daily basis.
If you are using email to recruit agents, generate leads, create repeat business, …. then there is one important thing that you should keep in mind — people have very limited time.
No one wants to or plans to spend their day reading and replying to all the emails they receive. They have other things to do. So, regardless if you are emailing agents, buyers, or sellers, research shows that the best approach is to keep it short, simple and professional. Even better….. avoid using jargon and overused cliches.
Do NOT Use these Sentences in Your Marketing Emails
1. You didn’t read my last email.
No one likes to read something that insults their intelligence. Instead, explain the information in a different way.
2. We should connect.
Give me a reason why we should connect — what’s in it for me? and tell me how you want to connect… and when.
3. I’m emailing to
Those three words do nothing but hold you back from actually getting to the point.
4. You don’t know me.
Introduce yourself and move on… because we both already know I don’t know you.
5. I’ll keep this short.
Just keep it short; don’t say it.
6. Here are a few links.
Sharing further resources isn’t helpful; it is cumbersome and laborious. Even worse if they are all links you wrote.
7. Make sense?
This may be a good question to ask before you send and email, but certainly not in your email. If you are confused by your own writing, run it by another real human before you send it.