The reason visual graphic works is ……. science.
Our brain processes visually 60,000 times faster than text,….. so people are wired to process and respond to visuals much faster than words.
Research shows that we retain only 10 to 20% of the information we read, but when that information is paired with an image, our information retention skyrockets up to 65%.
Why people are wired to respond to your visual content
1 – Our Brain is Made for Visual Processing
Human brain is dedicated to visual processing; such as vision, visual memory, patterns, spatial awareness, and image recollection.
2 – Real Photos Capture Attention
Marketing testing showed that subjects spend 10% more time viewing photos to reading content.
3 – Colors Capture Attention
Using color increases people’s willingness to read a piece of content by 80%.
4 – Our Brains Loves to be Stimulated
If you hear a piece of information, three days later you will only remember 10%. Adding a picture to that information, increases recall up to 65%.
5 – We can Understand Visual Information in an Instant
REMEMBER…. a picture is worth a 1,000 words. We are 10 times faster at taking in image-related information.
Consider… Instagram, Snapchat, Pinterest, and even YouTube,…. are some of the top social platforms, with visual being a primary driver. Today, people on social media want to consume information quickly and without the hassle of reading extensive text to get to the final point.