Don’t Sell on Social Media, Recruit Agents with This

Lots of Real Estate companies believe social media is the perfect place to showcase their real estate business to generates new agents leads. It’s the wave of the future, right?

Not quite.

Showcase Your Knowledge
Social media is all about sharing, and proving your knowledge and expert advice to your audience, so they are confident and at ease in working with you.  Therefore, instead of telling potential agents to join your brokerage or to come work with you because of abc reasons, you should be showing them why they should be apart of your team.

Provide Knowledge and Insight, Instead of a Sales Pitch
Think about one of the business that you often checkout online.  The reason that you keep returning to their website is that they share interesting articles, help you in your own business, or have a a sunny and funny disposition, that leaves you with a happy feeling.

One of the great things that happens when you stop selling and start building relationships with people through your social media, is that the next time that agent has something he/she needs to find out, you will be the first one to come to mind. This is because you would have established yourself as a trusted source of information.

Recruit Agents with This – Relationship
It is important for agents to see you as a reliable and valued source of information.  For example: 
think about a used car lot that you follow on social media. What if every day they shared pictures of all their used cars saying – come look at this car. This is the best one on our lot. We have a great price for you. You need this car right now. Act fact. We’re offering discounts today only.

Chances are you would un-follow that used car lot quickly.

Now what if this same used car lot explained exactly what to look for when evaluating the quality of a used car, the models of used cars that hold their value the longest, their favorite cars with excellent gas mileage, the safest models of cars on the market or the how not be scammed when applying for financing for your used car.

The next time you’re in the market for a used car you are more likely to think of going to that car lot, which provided you with lots of valuable information.  You will see them as the experts.

As it Applies to Real Estate Agent Recruiting
On your social media, share your knowledge and expertise with real estate agents.  You can talk about why one lead generating strategy works better than another; or what sellers expects at a listing presentation; or how to get more referral business, etc.

Using a relationship mindset for your social media, depicts you as the expert.  So when an agent starts looking for a new brokerage, your real estate company will be first in their mind.