Can Agents Trust You?

Why, of course agents can trust me and my brokerage, is how most, if not all brokers response to the question, “Can agents trust you?”

But do agents feel they can trust you?

These are two distinct actions.  While your position is that you are trustworthy, the agent may have a position of not really knowing if you will actually deliver; and thereby, not sure if they can trust you.

Conveying trust is not simply a matter of saying, “trust me”.  You have to show through actions that your words and deeds have meaning.

There are different marketing messages that can be used to showcase how your brokerage is trusted; as well as leveraging those messages to increase agent recruitment.

Using the value of trust in your recruitment marketing

The following are messages that encompass and imply trust.  Try these and other similar messages for recruiting agents to your brokerage.

1. Our Top Agents have been with us for an average of 10 years
This conveys that other agents have trusted your brokerage for at least ten years.  With that amount of time, your real estate business must be doing something right.

2. We provide great leads; just ask our existing agents
This says that not only can you help with leads and growing their business, but they can verify this information with agents that is currently working at your brokerage.

3. We want you to be successful, join our brokerage, and we will prove it
Your message here is that you are committed to helping agents, and you are will to prove it.

No one likes planning and making decisions on false or misleading information.  Whether you are new in starting your real estate business, or have been in the real estate business for years, you always prefer to work with someone you can trust.